Towards an EU Wellbeing Economy: How to build back better


The WWF European Policy Office (EPO) has just launched a new report ‘Towards an EU Wellbeing Economy: a fairer, more sustainable Europe after COVID-19’, calling for the EU to shift to a ‘wellbeing economy’ to successfully recover by using the 2030 Sustainable Development Goals as a framework to achieve a just, socially inclusive recovery within planetary boundaries.

A ‘Wellbeing Economy’ is an economy that serves people and the environment, rather than just pursuing conventional economic growth through narrowly defined indicators such as Gross Domestic Product (GDP). WWF’s report provides examples of countries around the world already shifting to a Wellbeing Economy, such as Iceland and New Zealand, and recommends the EU takes steps in this direction, by adopting wellbeing indicators, improving accountability and coordination within the EU institutions, and prioritising sustainability in impact assessments and evaluations.

For more information, don’t hesitate to contact Agnieszka Zimoch at WWF (

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